Objective: Develop a new brand identity for a fictional company. The fictional seasoning line, Zestology, is product aimed towards young adults who primarily cook at home.
Process: My idea with this project was that many students these days have no time for cooking, and if they do, they lack the skills/ ingredients to make their food taste great. I wanted to develop a friendly, yet sophisticated product that would catch a young adult's eye. For inspiration, I looked at the colors/designs of other seasoning brands, colors that related to hunger and taste, and 50s-60s style decor and design. Hand written fonts and hand drawn designs were also key to attaining a homely and friendly atmosphere.
Brand Message: Simple, yet delicious seasoning blends for easy meals.
"Quality Flavors for Hungry People"
Collateral:
1. Selection of seasoning blends that are each flavorful and unique, yet simple enough to be used on many different foods each.
2. Recipe Brochure meant to compliment a purchase and present meal ideas for each blend. Each recipe and ingredient has also been researched to be accurate to the seasoning blend.
Each piece is developed with the seasoning in mind - recipes include each seasoning blend, realistic ingredients and usage tips, accurate illustrations of recipes, ect.
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