The first part of the semester-long project was to research, design and develop a successful logo design for a fictitious company or corporation. The logo development included designing an effective solution for use in black & white and color.
The second part of the semester-long project was to develop a style guide for the fictitious company. The style guide had to demonstrate my ability to create effective page layouts that are flexible and consistent as well as an engaging cover design that reinforces the brand image. In addition, I had to establish the parameters for the brand.