Collateral Pieces: logo, postcard, poster, skill charts (5)

Description: Steve Martin’s quote “be so good they can’t ignore you” was Martinsville Academy’s inspiration for a visual upgrade. Holding true to the Gym Star team name, I gave them a fresh modern logo. I created an poster displaying the requirements for each level of compulsory gymnastics. The poster will hang in the gym as well as be given to every competitive gymnast to take home. To empower the girls to track their goals I created skills check off charts that hang in the gym. Finally, I created an inspiring postcard that is sent to each of the girls with a hand-written note of encouragement from her coaches.