This image was created as a result for a exercise which goal was to represent with an image, a text from Julio Cortázar called " Preamble to the Instructions on How to Wind a Watch":
Think of this: When they present you with a watch they are gifting you with a tiny flowering hell, a wreath of roses, a dungeon of air. They aren't simply wishing the watch on you, and many more, and we hope it will last you, it's a good brand, Swiss, seventeen rubies; they aren't just giving you this minute stonecutter which will bind you by the wrist and walk along with you. They are giving you—they don't know it, it's terrible that they don't know it—they are gifting you with a new, fragile, and precarious piece of yourself, something that's yours but not a part of your body, that you have to strap to your body like your belt, like a tiny, furious bit of something hanging onto your wrist. They gift you with the job of having to wind it every day, an obligation to wind it, so that it goes on being a watch; they gift you with the obsession of looking into jewelry-shop windows to check the exact time, check the radio announcer, check the telephone service. They give you the gift of fear, someone will steal it from you, it'll fall on the street and get broken. They give you the gift of your trademark and the assurance that it's a trademark better than the others, they gift you with the impulse to compare your watch with other watches. They aren't giving you a watch, you are the gift, they're giving you yourself for the watch's birthday.
Original text in Spanish "Preámbulo a las instrucciones para dar cuerda al reloj":
Piensa en esto: cuando te regalan un reloj te regalan un pequeño infierno florido, una cadena de rosas, un calabozo de aire. No te dan solamente el reloj, que los cumplas muy felices y esperamos que te dure porque es de buena marca, suizo con áncora de rubíes; no te regalan solamente ese menudo picapedrero que te atarás a la muñeca y pasearás contigo. Te regalan -no lo saben, lo terrible es que no lo saben-, te regalan un nuevo pedazo frágil y precario de ti mismo, algo que es tuyo pero no es tu cuerpo, que hay que atar a tu cuerpo con su correa como un bracito desesperado colgándose de tu muñeca. Te regalan la necesidad de darle cuerda todos los días, la obligación de darle cuerda para que siga siendo un reloj; te regalan la obsesión de atender a la hora exacta en las vitrinas de las joyerías, en el anuncio por la radio, en el servicio telefónico. Te regalan el miedo de perderlo, de que te lo roben, de que se te caiga al suelo y se rompa. Te regalan su marca, y la seguridad de que es una marca mejor que las otras, te regalan la tendencia de comparar tu reloj con los demás relojes. No te regalan un reloj, tú eres el regalado, a ti te ofrecen para el cumpleaños del reloj
Think of this: When they present you with a watch they are gifting you with a tiny flowering hell, a wreath of roses, a dungeon of air. They aren't simply wishing the watch on you, and many more, and we hope it will last you, it's a good brand, Swiss, seventeen rubies; they aren't just giving you this minute stonecutter which will bind you by the wrist and walk along with you. They are giving you—they don't know it, it's terrible that they don't know it—they are gifting you with a new, fragile, and precarious piece of yourself, something that's yours but not a part of your body, that you have to strap to your body like your belt, like a tiny, furious bit of something hanging onto your wrist. They gift you with the job of having to wind it every day, an obligation to wind it, so that it goes on being a watch; they gift you with the obsession of looking into jewelry-shop windows to check the exact time, check the radio announcer, check the telephone service. They give you the gift of fear, someone will steal it from you, it'll fall on the street and get broken. They give you the gift of your trademark and the assurance that it's a trademark better than the others, they gift you with the impulse to compare your watch with other watches. They aren't giving you a watch, you are the gift, they're giving you yourself for the watch's birthday.
Original text in Spanish "Preámbulo a las instrucciones para dar cuerda al reloj":
Piensa en esto: cuando te regalan un reloj te regalan un pequeño infierno florido, una cadena de rosas, un calabozo de aire. No te dan solamente el reloj, que los cumplas muy felices y esperamos que te dure porque es de buena marca, suizo con áncora de rubíes; no te regalan solamente ese menudo picapedrero que te atarás a la muñeca y pasearás contigo. Te regalan -no lo saben, lo terrible es que no lo saben-, te regalan un nuevo pedazo frágil y precario de ti mismo, algo que es tuyo pero no es tu cuerpo, que hay que atar a tu cuerpo con su correa como un bracito desesperado colgándose de tu muñeca. Te regalan la necesidad de darle cuerda todos los días, la obligación de darle cuerda para que siga siendo un reloj; te regalan la obsesión de atender a la hora exacta en las vitrinas de las joyerías, en el anuncio por la radio, en el servicio telefónico. Te regalan el miedo de perderlo, de que te lo roben, de que se te caiga al suelo y se rompa. Te regalan su marca, y la seguridad de que es una marca mejor que las otras, te regalan la tendencia de comparar tu reloj con los demás relojes. No te regalan un reloj, tú eres el regalado, a ti te ofrecen para el cumpleaños del reloj
