Viva vs Life Experiential

Experiential Design:

Kleenex approached us to create a campaign to educate shoppers on the advantages of using Viva paper towels as apposed to the cheaper alternatives on the market. The campaign centered around demontrations in various shopping centers around Australia. The creative was devided into 3 key visuals: Viva vs Life, Viva vs Smoothie Splatters and Viva vs Milkshake Mania, highlighting the everyday mess faced by families.