PORTOFLIO FORMULA
The idea behind this project was to create a new year’s gift, paper toy, calendar and sweepstakes - all in one. Project was part of self promo campaign for the company I worked with - PORTFOLIO by Studio Grozic.
Everything is made out of B2 sized laminated cardboard (except tires, of course) and assembly requires no glue. Die-cut development was extremely delicate part of the process because everything had to fit just perfectly. Whole formula is packed flat in the box, which later on becomes the stand with calendar on the back side.
Everyone who received Formula Pack had to assemble it, take a photo with it and post it on PORTFOLIO's FB page. After a couple of months one of the formula fans that posted their picture with our formula on PORTFOLIO's FB won two tickets to Austria F1 Grand Prix.
PORTFOLIO formula was created while working at Studio Grozić d.o.o., Croatia, for Studio Grozic d.o.o., in cooperation with co-workers.
All intelectual property rights remain reserved by the company where the work has been created, Studio Grozić d.o.o.
