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    Növénypathyka (Plant Pharmacy)
Brand development (2014)
NÖVÉNYPATHYKA (Plant Pharmacy)
Növénypathyka Ltd. was started  than a traditional family business a few years before.
The company carries out service activities. Usually major pest control companies (eg., Syngenta, Bayer, BASF) commissioned in field experiments. In the experiments the customers ask for a specific crop, weeds, insects and pathogens can deal with. At the end of the experiment makes a report.

The aim was to include an intelligent modern symbol with traditional look. During the designing the most important aspects were the clean science mood and using strong traditonal plant medical symbols.
The ID was built on some basic icons below: drop, leaf, plant, snake, medical cross.
To highlight the classic traditional direction I used classic study paintings about the most common weeds.

The study images was made by Abonyi Zsuzsanna

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