Barnum’s Animal Crackers have gained a lot of competition since it’s inception in 1902. This campaign highlights the benefit that they’ve had all along, the ability for the consumer to play with his food. From the silly with a camel spitting on a monkey to the violent when a pack of lions eating a zebra and even to the ridiculous when a buffalo casually drops a pile of crumbs, Animals Crackers are enjoyable to the imagination in addition to the mouth.