Stagecoach Bluebird logo rebrand.
The brief require a new logo for the Bluebird coaches which connect people to towns and cities all over the North East of Scotland. I chose to focus on the Bluebird's roots within the North East and incorporate this into the design. The shape of the North East can be simplifed to a triangle shape and this acted as the basis of the design. Researching further into route maps the Bluebird covers, I found that there were 23 Interchange points which allowed Bluebird customers to transfer onto other smaller Stagecoach services. The logo I created was made up 23 triangles to reference this and to highlight the importance of the Bluebird's connection.
