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    The Calling Greeting Card says more than 1,000 posts. Interone and O2 join up to develop the first Greeting Card that can telephone.
    Published:
The first Greeting Card that can telephone.
Telecommunication became less personal: sending congratulations to friends in social media, or greeting through apps is the common way. But it didn’t feel really special. So we decided to reinvent the oldest communication tool, the greeting card, and make it more up to date. By creating the first calling greeting card. Therefore we developed a new hard- and software solution. Each o2 Greeting Card has basic elements of mobiles such as speaker and GSM unit. When the recipient opens it, a call is automatically made to the sender so they can both speak to each other directly! The idea sparked: after the launch the now patent pending card generated buzz throughout international media. This coverage brought us applications for license from all over the world. So we were not only creating awareness for o2 but also inventing a new product and therefore a new source of income for o2. 
Agency: Interone BBDO
CCO: Michael Ohanian
ECD: Shin Oh, Jacques Pense, Jan Köpke, Roy Cohen
Concept: Stefan Schwarz, Sven Welters, John DuBois, Alex Werle, Joko Weykopf
Copy: Tobias Schwaiger, Michiko Stefani, Tobias Blineder
AD: Christoph Hübner, Tanja Glamann, Pedro Americo
Screendesign: Ivy Behrens
Account Direction: Andreas Nieder, Daniela Madderken, Marco Russo, Fabian Koelle
Production: Max Plötz, André Thamerus
Programming: Thomas Fink, Bjoern Ahlers, Felix Hilck, Veronika Ziegler, Nikolai Bockholt
 
Client: Telefónica o2
Monika Zeier (Head of Marketing Communications)
Ansgar Hänsel (Lead Marketing Communications Postpaid, DSL & Conv.)
Karsten Lübke (Brand Consultant)
Benjamin Grüner (Marketing Communications Manager)
 
Published: 2014
 
 
Awards
ADC GERMANY: Bronze, Finalist
ADC EUROPE: Nomination Winner
ANNUAL MULTIMEDIA AWARD: Silver
CANNES LIONS: 2 x Finalist
DIGITAL COMMUNICATION AWARD: Finalist
GERMAN DIGITAL AWARD: Silver
NEW MEDIA AWARD: Finalist
NEW YORK FESTIVALS: 4 x Finalist
RED DOT AWARD: 2 x Winner
Awards
ADC Germany: Bronze, Finalist
ADC Europe: Nomination Winner
Annual Multimedia Award: Silver
Cannes Lions: 2 x Finalist
Digital Communication Award: Finalist
German Digital Award: Silver
New Media Award: Finalist
New York Festivals: 4 x Finalist
Red Dot Award: 2 x Winner