That Design Team crated these unique truck units to display the Coca-Cola in 3 major supermarkets south of Brazil. The design favored the Aluminum special edition bottles that go in the front part of the truck. The cabin is also full of products as you can open the doors and reach out for more hidden Cokes. In The Back there is a special holographic devise that shows the campaign MAKE SOMEONE HAPPY out of thin air, without a TV Display, whee teh animations interact with the real bottle. All make together with GOGA Visual Effects from Porto Alegre.

 

All that said the most unique experience of this project was teh customers reactions to the surprise they had when they saw the Coke Truck. All of them looked surprised, kids played around, took selfies, but one particular senior citizen caught our attention and our hearts. He walked towards the truck and said it out loud: "Coca-Cola is always surprising us this time of the year, even though they don't really need to do that". While he was saying e started to cry so deeply that his face was red and covered with tears. SAid that he vanished into the supermarket and we didn't see him again. The emotional conections shoppers can make with brands specially in the retail is surprisely effective with the right touch. We can't forget his face. MERRY CHRISTMAS!