Freedom Bar
Freedom Bar is an identity for a small proximity business.
We had to chose a shop situated less than 1 km from our home place and to invent
a new identity.
The bar I have chosen is well known to welcome bikers named « the Indians ».
I therefore did my searches taking into account my target.
Freedom is a feeling that can be enjoyed by both bikers and indians.
Alone or in groups, riding a horse or a bike, indians or bikers feel free.
