Dongni WEI's profile

Goodness Truth& Beauty

It's a workshop organized by Tsinghua University and Parsons The New School for Design, which topic was to design a Chinese brand oriented to international market.
Another three team members and I tried to build up a brand inspired by the said of Eric Gill:Look after goodness and truth, and beauty will look after herself. We wanted to do some pattern transformation  In the collar, cuffs, pockets or other details. Everyone can be the designer to show their personality and show their favor.
 
C’est un workshop qui s’appelle les marques internationales chinoises organisé par l’Université Tsinghua et École de Design Parsons ( américaine ) . J'étais la chef du groupe . Je me suis occupée de dresser un plan pour le marque et le website .
 
LOGO Design - GTB
It inspired from the said of Eric Gill:Look after goodness and truth, and beauty will look after herself.
 
Website Design
Interactive Poster Design-1
The patterns on the poster could be torn off  as a note paper. This design could be convenient to the audience who want to try on.
Interactive Poster Design-2
The patterns on the poster could be torn off  as a note paper. This design could be convenient to the audience who want to try on.
Interactive Poster Design-3
The patterns on the poster could be torn off  as a note paper. This design could be convenient to the audience who want to try on.
These parts are removable, replaceable, hidden→To fit the needs of the public.

Do some control  on the shape, color  or the place to use of the pattern.
 

These parts are removable, replaceable, hidden→To fit the needs of the public.

Do some control  on the shape, color  or the place to use of the pattern.

These parts are removable, replaceable, hidden→To fit the needs of the public.

Do some control  on the shape, color  or the place to use of the pattern.

These parts are removable, replaceable, hidden→To fit the needs of the public.

Do some control  on the shape, color  or the place to use of the pattern.
Basic style design (conception design)-1
Do some pattern transformation  in the collar, cuffs, pockets or other details.
Basic style design (conception design)-2
Do some pattern transformation  in the collar, cuffs, pockets or other details.

We have initiated a call on the campus bbs.
26 designers and students has respond to this.
They have created their own designs  for us.

We have initiated a call on the campus bbs.
26 designers and students has respond to this.
They have created their own designs  for us.

We have initiated a call on the campus bbs.
26 designers and students has respond to this.
They have created their own designs  for us.
Goodness Truth& Beauty
Published:

Goodness Truth& Beauty

It's a workshop organized by Tsinghua University and Parsons The New School for Design, which topic was to design a Chinese brand oriented to int Read More

Published: