FT. LAUDERDALE
I was involved in design process of PVC bags for Chicago, New Orleans, Florida, Toronto, Atlanta, Ft. Lauderdale, etc. The main challenge was to find the unique design solution considering location and its target audience. With my strong typography skills I helped to elevate the brand message through all visual communications by outlaying the type setting of the requested name drop and incorporating it with its main icon in Illustrator. I traced the icon in Illustrator.