Times Square Billboard. This billboard was a team effort. A group of us set in a room for over 2 hours concepting ideas and copy. The design concept was mine. I pulled some of the elements from the Kill Cliff 4-pack design and thought the photo of Josh Bridges fit perfectly wtih the tagline. This billboard ran November - January and served as a backdrop for New Years Rockin' Eve.
PDQ for Walmart Alaska. I worked with the Director of Brand Marketing and U.S. Display Group on the structure of this piece. I mocked-up several versions and this version worked the best, including our key callouts and of course our tagline. After our initial introduction to Walmart Alaska, this PDQ was then produced for several Walmarts in the Southeast.
Shelf wobblers/danglers for Kroger stores.
Walmart Displays. This was another project I worked on with the Director of Brand Marketing and U.S. Display Group. We went through several structures to get exactly what we were looking for. The challenge was finding something sturdy enough that could hold the weight of the drinks and keep its shape when hit by grocery carts and being moved for cleaning. Adding metal bars to our original design helped achieve this. I contracted a freelancer to design renderings for the side panels, which I sketched up and had him duplicate. Side panel renderings by Dino Kasvikis. Art direction Kim Singleton.
Walmart Displays. Side panel renderings by Dino Kasvikis. Art direction Kim Singleton.
2015 Kill Cliff Spotify Ad.
