We spend a great deal of our life in our cars.
Bringing us everywhere with our experiences and emotions, they become a sort of companion of our stories. Many of which may be “universal”.
Since 1998, Focus has been a top seller for Ford all across Europe.
A leading and loved car that made a real and proud fan of each owner.
How can we combine these two insights together and convert the launch of the new Focus 2014 into a real emotional event?
Celebrating the most proud Focus owners, converting them into real brand’s advocates.
Hence A FOCUS ON YOUR LIFETIME, a serialized online film, in which owners become screenwriters by sharing their stories, that were used as starting points to a new episode.
The best and the most fascinating ones were produced within a few days from their selection and went online on a specifically created interactive website:
The project was launched with a video teaser and a 50" pilot.