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    Identity and Logo Garagem Aurora —Auto-Shop— specializes in classical cars, racing cars, Porsche models, and in the design of auto parts. Terms … Read More
    Identity and Logo Garagem Aurora —Auto-Shop— specializes in classical cars, racing cars, Porsche models, and in the design of auto parts. Terms used by the client to describe their business were: "retro" + "modern", competition, experience, forward, reliable. These traits and values dictated the shape and look for the logo. Read Less
    Published:
logo. negative
postcard
typography
business card
sketches
Garagem Aurora is a auto shop specializing in classical cars, racing cars, porche models, and in the design of auto parts.
The design of the logo stands for the vast acquired experience "projecting" it for the future. As a family owned business, their expertise combines both the traditional technical knowledge of the father and founder of the business, with the up to date car engeneering skills of his son.
The chosen color palette was inspired by auto race flags, where the black flag with an orange circle indicates that a car needs mechanical assistance.