LaptopMag is a leading site for detailed, longform consumer tech reviews. During my time a web produer/designer for the site, I was given an interesting design challenge: how could we help readers find a laptop they would love, even if they weren't entirely sure what they were looking for?
User Pain Point
Ideation and Sketching
I started my brainstorming process with a few constraints in mind:
- Stakeholders in Editorial wanted to include some friendly, question-and-answer interactivity with the reader.
- The feature would exist within our article template, not as it's own sub-site.
With this in mind, I sketched out a few ideas, and landed on an idea that I shared with the team.
Developed Feature on Site