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    I designed improvements to the user experience and visual design of the Women's iLab website. To demonstrate these features, I created user perso… Read More
    I designed improvements to the user experience and visual design of the Women's iLab website. To demonstrate these features, I created user personas, wireframes, and a personalized narrative for our presentation. Read Less
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The Women’s iLab is a blogging and social networking platform created to inspire women to innovate and lead in their professional lives. The founders challenged the students of Startup Institute Boston to design and present new ways for the iLab to fulfill their mission. On my team of four, I took on the role of product manager and made it my priority to advocate for site’s end user.
 
What follows are illustrations I created for our presentation to the iLab founders. Our project was one of two projects commended by the judging panel, and my redesign was specifically singled out for praise.
User Persona Diagram
Users who stand to benefit from forming relationships through Women's iLab
Wireframe: Women's iLab Homepage
Wireframe: User Onboard
Wireframe: User Profile