Maksiem for H&M:
The true costs of a t-shirt

A 5 piece T-shirt line, accompanying collection booklet, price tags and buttons. The T-shirt prints are based on the ingredients (water, chlorine, paint, CO2, pesticide) of the T-shirt and the consequences.
The T-shirt must be aesthetic, attract a customer and be sold to the mass. After purchase you'll receive a collection booklet and you can learn about the ingredients and consequences. Knowledge is what will help you make the best decisions in the end.

This was one of my graduation projects for the Willem de Kooning Academy.
In the collection booklet, on the photos below: one chapter - water & drought.

Maksiem for H&M
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Maksiem for H&M

A 5 piece T-shirt line, accompanying collection booklet, price tags and buttons. The T-shirt prints are based on the ingredients (water, chlorine Read More
4
136
0
Published: