This was an interesting brief. Create an identity for a fast growing masonry company that manufactured high quality engineered telecommunication pit lids for the NBN and well priced, quality landscaping products including wall capping and pier capping. Sorry, what? Always up for a challenge I knew I had to communicate this company quickly and simplistically. I used strong typography that looked like solid, concrete / limestone castings. The typography also created a graphical element that carried well across the business cards. The client said the design and application married perfectly with his vision. He was pleasantly surprised at the creative and thoughtful approach to communicating his craft.