user's avatar
annual fund direct mail piece
It's amazing how many more peolpe will open an envelope that has a slight bulge to it! What started as a simple exploration of sending out sticky notes in our spring mailing ended up being a playful way to connect with our alumni and friends. 
Featured inside the brochure were ideas on what to do with your Alma sticky notes. Silly activities like creating a Scotty flip book were woven in with activities like writing a list of the top five reasons you chose Alma and sharing it with a high school student. The final call to action was writing a reminder note to make your gift to the Alma Fund.  
We decided to insert a couple of pre-printed sticky notes to offer a smile or reminder as the stack was used.
Included was a mascot page, directions on measuring yourself for a kilt and another reminder toward the end of the stack to give a gift to the Alma Fund.
Bound by fugitive glue, the stack could be easily removed from the piece to reveal a call to engage with us on Pinterest.
We had an intern preload a Pinterest board with more ideas of fun things to do with sticky notes.
annual fund direct mail piece
8
272
0
Published:

annual fund direct mail piece

A fundraising piece gets social with a little help from some sticky notes.
8
272
0
Published:

Creative Fields