This piece was meant to replace an older admissions brochure. The hope was that the new booklet would better represent the creative culture at the college. The result was a silver 2014 Communicator Awards winner for overall design of a brochure.
This was the first concept board presented to our Admissions team. It allowed each packet to be personalized by only including cards that aligned with a specific prospective student's interests or by placing her/his specific interest on the top of the packet.
This second concept board was more cost-effective and better aligned with how they were using the piece previously. It also allowed us more flexibility in the design as information could be spread over several pages. The finished booklet was mailed in a cello envelope and used a special label for the address.
I was unhappy with the script fonts available at the time I was designing the piece and decided instead to use my own handwriting for the headline script.
By creating a vector replica (on the far right) of the scuplture shown in this image of our gallery, I was able to pull the eye across the spread to read the opening text.
Because we were limited in what we could do with the tactile elements of this piece due to budget, it was important that I try to appeal to my audience through other means. Color, movement, line, graphic elements and layers of detail in background textures and photography all became important tools in drawing them in to explore the content.
The color background is actually a scan of several watercolors composited digitally and then altered to the color I chose for that section. In some cases I also altered objects in the paired photographs so they mirrored the color introducing the section. In addition to color, the scans also provided the appearance of texture as the watercolor paper used in the paintings was replicated in the image.