Collectively Free is an organization that raises awareness, educates and promotes action towards abolishing violence, discrimination, inequality and exploitation of nonhuman and human animals, and to build stronger, inclusive and forward-thinking communities.
I am honored to be both the designer and co-founder of this community.
For CF, I devoloped countless social media pieces, various posters, 2 micro-sites and an array of design work ranging from illustration to video editing.
I am honored to be both the designer and co-founder of this community.
For CF, I devoloped countless social media pieces, various posters, 2 micro-sites and an array of design work ranging from illustration to video editing.
THE BRANDING PROCESS
The brief for Collectively Free's branding was short and sweet:
A look and feel that speaks of unity, inclusiveness and boldness. The brand must reflect the unity it seeks throughout their entire identity. The look must be iconic and the colors must convey action, transformation and unity.
THE WEBSITE
Using Kause theme, the goal was to build a website that was:
1-) Eye-catching
1-) Eye-catching
2-) Filed with useful information
3-) Modern and responsive
POSTERS
I've developed countless posters for CF. I've picked my favorite ones.
I've developed countless posters for CF. I've picked my favorite ones.
ACTION POSTERS
I've developed countless action posters for CF - from its conception to the design. I've picked my favorite ones.
I've developed countless action posters for CF - from its conception to the design. I've picked my favorite ones.
DISRUPT J20
MAYDAY
PRIDE
SHIRTS + HOODIES
I've developed countless posters for CF. I've picked my favorite ones.
I've developed countless posters for CF. I've picked my favorite ones.
TOTE BAGS
INFOGRAPHICS
Close-ups of the infographics illustrations.
COLLECTIVELY FREE'S LITERATURE - STARBUCKS
ANIMATION
One of the many amazing things about working on Collectively Free's brand identity was to venture into areas that I am uncomfortable with, such as web design and now, animation.
Prior to this intro video I had never touched Adobe After Effects before. I commited to sitting on my chair for 2 days and learning the basics of it. The result is the below.
A special thanks to Michael Harren, a very talented musician, for providing Collectively Free with the intro track.
Prior to this intro video I had never touched Adobe After Effects before. I commited to sitting on my chair for 2 days and learning the basics of it. The result is the below.
A special thanks to Michael Harren, a very talented musician, for providing Collectively Free with the intro track.
