Are we using all the shirts inside our closet?
It is said that Women spend approximately 2.75billion on more than 500 million items of clothing they will never wear. Rash buy is one of the main reason for the unworn clothing to pile up. Out of all those clothing, it proved that jeans are the most common item of unworn clothes. 88 percent of women said that they had at least one pair of jeans that they would never wear. Aside from women, men are not much different. They also spend quite a lot of money for their clothing, especially in discounted items. It is said that the main reason why men have unwanted clothes is because of sales.
All those clothes we have bought can sit untouched, unworn and unloved in the closet for years, or even decades sometimes surrounding us, reminding us silently yet unrelentingly with the evidence of all this waste. It is not a question anymore that many people have unworn, unloved and ultimately unwanted clothes in the closet.
This is the reason why t-shirt donation campaign comes out. Donating garments that you never wear will not only free up space but also give you reason to invest in more timeless items. Aside from that, by donating our unworn clothing we could help those people who are in need of clothing.
Brand Indentity for the Campaign:
Bring A Spare - used for event advertisement
Give A Spare - used for others advertisement platform that has a purpose of asking the viewers to donate their clothes
Personas
A Series of event advertisement concept
Donation campaign concept
Tram or Bus hanger
Interactive Advertisement: Dressing up the people into a better clothes
Website concept
Web Advertisement Concept
