Krispy Kreme Direct Mailer
This DM is shaped like a Krispy Kreme takeaway box. On the reverse side of the cover, it screams the headline ‘Half a dozen, twice the fun!’. A doughnut lies in the centre with information of the promotion written on it. The user will have to present the cut-away voucher from the DM to enjoy the offer.
The main objective is to raise awareness among the students and working adults about the promotion, so that they can enjoy the doughnuts with their friends or colleagues.
Envelope Template
Close up shot of the Envelope Template
Infomation of the promotion
Overview
Front View
Back View
