Wang & Cheng's Wedding Invitation
Eastern wedding invitation design tends to have fixed convention. I want break away from the existed design style. Therefore, in terms of color, we avoid red and gold and choose a peachy-pink color card with silver foil stamping, which symbolizes sweetness; and then reinterpret traditional pattern of “Dragon Phoenix Auspicious” and modernize it, so that the complex Eastern traditional pattern is presented by simplified lines. In its font design we also echo it with decorative lines in an attempt to flip conventional Eastern format into innovative wedding innovation design.

東方社會的喜帖設計一向有其固定的設計模式,我想在現有的設計風格中有所突破,因此在色彩上避免大紅大金,選擇一張象徵甜蜜的水蜜桃粉色色卡燙銀,並將傳統的龍鳳吉祥圖案,以現代的設計手法重新詮釋,使複雜的東方傳統圖案化為簡單的線條呈現,在字體設計上也以裝飾性線條的方式呼應,企圖將東方傳統的形式轉化為創新的喜帖卡面設計。


Design Agency | AWDA
Art Direction & Design | Abingo Wang
Photography | Show Leejuan

more works > abingowang.com
Wang & Cheng's Wedding Invitation
657
11154
23
Published:

Wang & Cheng's Wedding Invitation

Eastern wedding invitation design tends to have fixed convention. We want break away from the existed design style. Therefore, in terms of color, Read More
657
11154
23
Published:

Creative Fields