Quit smoking
© Lucky Strike
From advertising to promote smoking to awareness of the dangerous effects the little cancerstick can cause. The bad habit has evoluted through the years in the advertising world. In the 50's-60's, advertising campaigns like this were very common. Smoking was claimed to be recommended by doctors and dentists, it could give you a slender figure, it made you popular and it was even "healthy". Today we will never see advertisements like this again. The fact that it can kill you isn't a secret anymore, however I do think it's a shame that our advertisements don't look like these old illustrations anymore.
© Camel
Since the 70's these type of advertisements started to change. In whole Europe the message that "smoking kills" started to appear on the packages. Through the years this message became more explicit and intrusive. Now your package comes with the most disturbing diseases to illustrate your future. (I can but I wont even insert a picture here to illustrate how disturbing it is).
 
Step by step, advertising for smoking became forbidden. In the 90's it became illegal to smoke in public transport like the train and airplanes, now smokers can't smoke in restaurants, café's and some clubs. (Our clothes are very grateful) At the beginning of the 21th century, an age limit on buying cigarettes was set in Europe, the age limit is now raised to 18. At festivals in Belgium they can't even show the brands of the packages because this is claimed as a form of advertising. You can say that there is a large contrast with the advertisements in the 50's then and the circumstances now.
 
But next to bombarding the people with images of swollen throats and disappearing toes, this evolution also gives the opportunity to come up with creative, if not brilliant ideas to sensitize the bad effects of smoking.
Unknown, found on Pinterest
© Lung cancer foundation, found on adsoftheworld
© ASH.
"Smoking is harmful for your breath"                                                                            © National committee against smoking
Quit smoking
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Quit smoking

Weekly blog for advertising school, UPSA
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