the brief_design beer packaging for a new craft beer, brewed locally in south africa. develop a new brand and position this brand using various applications.
the concept_for this craft beer i derived from the name maaifoedie which is the diplomatic version for mother fucker in afrikaans. i focused on the absurd ways to open a beer. these ways of opening beer is so absurd and extreme, you will not be able to drink any beer for the bottle will be destroyed in the process. you are therefore getting fucked. my target audience consists of awkward men continuously trying to pick up women by showing their “nifty” party tricks.
the design_is inspired by classic crest and toile designs. the illustrations on the packaging and promotional items are connected to the different ways to open a beer like a maaifoedie.