There were various activities done to make this event a huge success!! Lets take a peak into the behind the scenes of Kuchai Silk Expo.
Promotional Videos
A 10 second mute video was showcased at Glitz Cinemas, Ranchi.
3 minute Promotional Videos were set up in the store in a months advance for the Grand Event and also set up at the event location : Radison Blu, Ranchi.
Glitz Cinema Promotional Mute Video
Promotional Videos at Megastore, Ranchi
Videos installed at Radison Blu for the Silk Expo
Social Media Promotions
Fb was used as a platform to make the people aware of the upcoming event in the city.
Promotional Hoardings
In the city of Ranchi, hoardings were set up in a few major locations.
Location : Harmu, Ranchi
Size : 20ft x 10ft
Location : Ashok Nagar, Near Haj House, Ranchi
Size : 30ft x 20ft
Newsprint Ad
Event Standees
Focal Point
A display zone where the innaugration would take place and it would be a central attraction of the event.
Preparations for the Focal Point : The Backdrop was created for the mannequins to be displayed. The mannequins were draped in different styles with the authentic Jharcraft Kuchai Silks. The handpainted pots adorned the setup to add to the Indianess of the event.
Image (left) : The Focal Point (right) : Visitors Interacting
Location : Radison Blu, Ranchi
Event : Kuchai Silk Expo 2014
Location : Radison Blu, Ranchi
Event : Kuchai Silk Expo 2014
PhotoDocumentation
A total of 42 stalls exhibiting their traditional and unique crafts and skills including famous Chandari sarees from MP, Banarasi zari sarees from Vanaras, Sozni work from Kashmir, Kanchiwaram from Karnataka, block Printing from Rajasthan, Kantha and baluchery from west Bengal, Tassar from Jharkhand from famous Kuchai silk which is reared in Saraiikela Kharsawa district of Jharkhand.
