IBM Datagrams
For the 2013 US Open Tennis tournament, IBM and Ogilvy & Mather invited Buck out to Arthur Ashe Stadium to create live video animations using data from the tournament, delivered via Instagram.Using live data meant designing and deploying a custom toolkit and workflow that could shift with the on-court action, delivering responsive data-based animations, rendered and uploaded in minutes.
Credits
My role: Technical Director & Animation
Directed by: Buck
Executive Creative Director: Orion Tait
Executive Producer: Anne Skopas
Producer: Katie Boote
Associate Creative Directors: Yker Moreno, Ben Langsfeld
Design: Yker Moreno, Ben Langsfeld, Stephen Kelleher, Freddy Arenas, JJ Walker
Animation Director: Jose Fuentes
Technical Director: Sander van Dijk
Animation: Sander van Dijk, Jose Fuentes, Chris Phillips, Kyle Strope, Gareth O'Brien, Chad Colby, Marcin Zeglinski
Original Music & Sound Design for case study: Cypher Audio
Music for live Datagrams: Jingle Punks
Executive Creative Director: Orion Tait
Executive Producer: Anne Skopas
Producer: Katie Boote
Associate Creative Directors: Yker Moreno, Ben Langsfeld
Design: Yker Moreno, Ben Langsfeld, Stephen Kelleher, Freddy Arenas, JJ Walker
Animation Director: Jose Fuentes
Technical Director: Sander van Dijk
Animation: Sander van Dijk, Jose Fuentes, Chris Phillips, Kyle Strope, Gareth O'Brien, Chad Colby, Marcin Zeglinski
Original Music & Sound Design for case study: Cypher Audio
Music for live Datagrams: Jingle Punks
