THE CREATIVE PACK | Designer: Yunjae Chung Illustrator: Lee Newham
Category: Packaging | Awards: Store Brand Innovation Awards
The Snacking Cups range was developed to be an easy solution for tasty on-the-go snacking. Convenient packaging was designed to support healthy snacking habits and to fit in a car’s cup holder. The fresh product sits under the F&E sub-brand ‘Ready To Eat’, which uses the clapple (clock + apple logo) as the O. The design incorporates playful handwritten typography and a vibrant color-coding system. Each label compliments the color of the fresh food product inside. The innovative range quickly grew to 30+ SKUs in less than 1 year.