Fight Mosquitoes Campaign
ARS

ARS makes mosquito repellants. They wanted to highlight the strength of their mosquito coils in fighting mosquitoes. Our challenge was to help ARS mosquito coils stand out from many competitor brands. We decided to use the concept of War Against Mosquitoes. To demonstrate how ARS mosquito coils FIGHT MOSQUITOES, we crafted armies of soldiers, samurais and knights in the shape of mosquito coils. The design communicated the message, “Using ARS mosquito coils is like having your own army to fight mosquitoes” instantly and impactfully.