Jam Session branding project
The set of jars with the final versions of the label designs.  When I discarded the outlines for the lettering, I was forced to rethink the design of the Strawberry Alarm Clock and eventually removed the sunburst rays as they conflicted too much without outlines to help differentiate the lettering from the background.
The cap labels.
Initial design for labels, which had included black outlines to all hand-lettering and art.  While this did mimic much of the musical poster art of the 1960's, I eventually discarded the outlines as too busy.
Jam Session branding project
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Jam Session branding project

Jam Session is an imaginary brand created by me for a class project. I created labeling which played off of the dual meanings of the word "jam" a Read More
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