A brochure design undertaken as a student project.
• To promote TasTAFE’s graphic design courses (Certificate III, IV & Diploma) and provide contact details and useful information about said courses
• To showcase the Hunter Street campus – its architecture, the learning spaces, the wooden beams and glass panels, its history as a jam factory, its surroundings and characteristics
• To raise awareness of what TasTAFE Creative Industries has to offer potential design students.
My plan for this project was to encapsulate many aspects of art & design (layout, typography, illustration, copywriting, photography, architecture, and print craft) into the final brochure, making it effectively target as many potential students as possible.
With this project I wanted to use the skills that I had learned and practiced over the year and combine them to create a brochure that reflected my style and also explored new ideas. I wanted the brochure to feel like a sample of the building, and to appeal to future students who are looking for an inspiring place to study.
I let the inspiration of the campus and other design I have seen, collectively ruminate in my mind to form the visual and conceptual ideas for the design.
From the outset I decided I wanted the brochure fold to create a 3D, tactile experience when someone reads it. I focussed on making the brochure strong in typography and layout, as well as creating appealing images.
I created an original felt-tip drawing of “the atrium”, a focal point in the building, to feature in the design, as well as including a photographic panorama of Hunter Street to showcase the campus' surroundings.
I also focussed on writing concise, engaging copy to motivate potential students to apply. My “Hello” theme idea came about early in the design process, and was a building block for the copywriting and look & feel of the design. I researched TasTAFE in relation to other training organisations and their promotional material to find out what seemed to appeal to design students and what didn’t. I found that marketing to design-minded people requires a more conceptual approach, and incorporated this knowledge into my design.