Services: Alternate Reality Game, Seeding
This is an ARG project for the Coco Star chocolate bar by Ulker. It's based on the star of Coco Star ads, going missing and the quest to find him afterwards. The project consists of 10 sites, 5 games, an MSN bot, IVRline, search groups looking for Yaman Gezgin, photos, viral videos, promo boxes delivered to newspaper columnists and bloggers, clues in Coco Star packages, characters with Facebook profiles and other online personification trails like publications in online shopping sites. When Yaman Gezgin was found by the end of this 2.5 month adventure, there were over 120.000 members; 4.000.000 hits received and close to 10.000blog comments.