![Safeway rancher's reserve pos campaign Sweepstakes](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a45f2917712574.5603cd05bfce0.jpg)
America's Best Sweepstakes
Rancher's Reserve beef summer promotion for Safeway stores
Rancher's Reserve beef summer promotion for Safeway stores
Road trip anyone? Taking a cue from the fabulous 1930's styled Airstream trailer grand prize and other camping themed prizes, this road trip inspired promotion borrows nostalgic elements of WPA designed national park signs and the traditional cross country family camping trip. Consumers were encouraged to buy 2 or more packages of Rancher's Reserve beef to be entered for a chance to hit the road and enjoy a steak grilled in the great outdoors.
![Safeway rancher's reserve pos campaign Sweepstakes](https://mir-s3-cdn-cf.behance.net/project_modules/disp/b14d5515964909.5603955f0ec0c.jpg)
in-store standee
![Safeway rancher's reserve pos campaign Sweepstakes](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/4e8ec115964911.5603968446fc1.jpg)
price sign topper
![Safeway rancher's reserve pos campaign Sweepstakes](https://mir-s3-cdn-cf.behance.net/project_modules/disp/95228e15964913.560396f8b31a2.jpg)
shelf dangler
![Safeway rancher's reserve pos campaign Sweepstakes](https://mir-s3-cdn-cf.behance.net/project_modules/disp/415ecd15964915.560397802731a.jpg)
insert promotion
![Safeway rancher's reserve pos campaign Sweepstakes](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/8d911a15964917.560396845b74d.jpg)
package sticker