Art Dubai is the leading international art fair in the MENA region. It attracts all the major players of the contemporary art scene so naturally Absolut® is the perfect brand to sponsor the after party area. Creative Sauce had the task of creating the Absolut® Art Lounge area, in bleached ash, that could for host everything from mellow poetry recitals in the afternoon to a rollicking party in the evening. To entertain the guests we came up with some innovative long exposure light painting that turned everyone into their own light graffiti artist and beamed their results online (Instagram and email) and around the venue on big screens. We were even invited to do the light graffiti for a guests wedding!
