Sicilia Outlet Village Advertising
Arcus RE who runs Sicily Outlet Village, has entrusted me with Carmi & Ubertis, to design fall-winter and spring-summer 2014 2015 campaigns.
The aim of the campaigns was centered on reboot in terms of communication, to revive the brand with a new communicative, very clean and minimal, layout. I worked primarily on color choice to characterize and contextualize the seasonality of reference for the campaigns. Introducing in particular a ribbon with the intent to make it the common thread of all the communication materials produced for the Outlet.
The ribbon is red for the autumn campaign, silver for Christmas and golden for winter sales.
For the spring-summer campaign, it was made the same chroma research to define the color trend of the season and make them become protagonists. Cleanliness and simplicity introduced are still the basis of the guidelines for the visual communication used by the group.

client: Sicilia Outlet Village          |         studio: Carmi & Ubertis
Fall - Winter
Spring - Summer
Sicilia Outlet Village Advertising
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Sicilia Outlet Village Advertising

Creative Direction, Art Direction, Graphic Design Arcus RE che gestisce Sicilia Outlet Village, mi ha affidato assieme a Carmi & Ubertis, la pro Read More
56
490
0
Published: