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    Team 'Level3' (Michael Tam, William Chow, Joseph Tam) Young Glory Brief 3 [Nov 2014] Entry. The brief challenged us to change the conversation … Read More
    Team 'Level3' (Michael Tam, William Chow, Joseph Tam) Young Glory Brief 3 [Nov 2014] Entry. The brief challenged us to change the conversation about sex to one that empowers all genders, particularly young women. Think about technology and the ways we talk to each other and young people learn about sex today. Gender inequality and sexism have evolved right along with the Digital Age. This months Judge is Amir Kassaei, Global Chief Creative Officer, DDB Worldwide. Read Less
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The idea is very simple.
 
If we want to educate young people about sex equality,
why don't we ask the most powerful couples in the world to help us?
 
The Presidents of the countires are powerful men.
But the women standing next to them are equally influencial.
 
To teach young people that both genders are equally valuable,
we will produce the First Lady Notes,
to stand side by side to their male monetary equals.
One of the first and most important lessons we learn when growing up is the handling of money.
Why not teach our kids the importance of sex equality at the same time?
 
Let the First Lady Notes be the first notes to empower your little lady.
Team 'Level3' (Michael Tam, William Chow, Joseph Tam) Young Glory Brief 3 [Nov 2014] Entry.
 
The brief challenged us to change the conversation about sex to one that empowers all genders,
particularly young women. Think about technology and the ways we talk to each other and young people learn about sex today. Gender inequality and sexism have evolved right along with the Digital Age.

This months Judge is Amir Kassaei, Global Chief Creative Officer, DDB Worldwide.