Idea:
This concept merges the brand and the subject of fair by turning the logo into an artistic statement of its own.
The logo is placed within a frame, as you would a picture or photograph. The frame borders are visible through the way the lettering interacts with the edges, but the frame itself is invisible to keep it clean
The brand dominates this frame in both English and Arabic makes a bold impression. The eye is drawn to the messaging.
This concept merges the brand and the subject of fair by turning the logo into an artistic statement of its own.
The logo is placed within a frame, as you would a picture or photograph. The frame borders are visible through the way the lettering interacts with the edges, but the frame itself is invisible to keep it clean
The brand dominates this frame in both English and Arabic makes a bold impression. The eye is drawn to the messaging.