LatinLife (now LatinLive) needed to create their brand from scratch. I designed their logo (presented three different concepts), first doing research of their target audience, “the empowered Latino”.

 

The process besides to create their branding was to do all the process to deliver a great UX experience for their main product: a Magazine-like website. As a Product Designer, I worked along side with the team on the research stage, designed the wireframes, and delivered the mockup (UI) screens for each page type and do any changes that we see fit to then deliver the working prototype for the production stage. 

 

The website rapidly became a well-known source for their desired target audience in a matter of months.