The Kennedy Square is situated in a suburb in north Athens, called Halandri and the coffee shop took its name afte it. The square was named as a tribute to one of the most famous families: the Kennedys. 

As the coffee shop is very small and it focuses on takeaway coffee, I used the classic icon of a takeaway paper cup along with its trademark lid. The name is written right in the middle of the coffee cup, with a bold typeface that is a tribute to the typefaces that were used during the Kennedys era.

Another element of the Brand Id is the secondary Kennedys logo icon: the hair and the Wayferer glasses. This secondary logo icon is used for the pattern or for stamps.