Here is a fun logo project. (Aren't they all?) A new dog boarding business approached me with a request to create a logo for their new business, as well as business cards. The client had a very clear idea of what the logo should look like: the paw print of a favorite dog along with the name of the business. They gave me a few sample prints, which I scanned in. Then it was a matter of adjusting the best image's contrast to come up with a file I could turn into a vector file. Here's the one…
In working with this file, I made the blacks as dark as possible without losing too many of the tiny detail dots. There are some light gray ones in this image, but when I moved from Photoshop to Illustrator to make the vectors, it came out just fine. The paw print will work very well as a symbol for the new company. It can be used on many things, including t-shirts, hats and aprons. Maybe dog bowls and other paraphernalia.
Then I worked on the logo design. This was fairly straight forward, too. This dog boarding business wants to present a face that is clean, trustworthy, dependable and... fun. Dog boarding can be all that. So, after a lot of poking around, I chose a typeface that is a bit rough, but also elegant. The symbol is the main feature of the logo. The final logo design is round (like a compass). And the paw symbol is in the center of it pointed toward the northwest. Around the circumference, the name is also centered on the northwest axis. The little dots on the dark band are reminiscent of a dog collar.
For the black/white logo design, I wanted to be sure there was some contrast between the paw symbol and the outer band, so I made the paw a dark gray. That way, the name of the business would be seen clearly, and the playful paw still makes a good centerpiece.
Next, I worked on a business card layout. For this layout, the paw symbol was used, as well as the typeface used on the logo. The entire logo would work on the cards, but by using only the symbol, the playfulness of a dog's boarding experience could be featured more prominently. Also, the taglines are not only seriously stating what this business offers, but humorous, too.
You'll notice that the cards have differences. Well, the contact info and the business name is the same on all the cards, of course. But the paw print moves around, and the tagline under the business name changes from "belly rubs" to "ear scratches." I suspect this client will enjoy adding other words and phrases from time to time. And you might notice the titles of the clients also reflect the dependable (responsible) and the fun (playful). Titles and subtitles can really add a lot to a business card. There's no need to be stodgy if you have even half a chance.
See the logo in use on the website at http://www.northwestdogretreat.com. If you don't see the logo yet, it should be up there soon.