News Corporation, a preeminent multi-national media corporation operating in television, film, print and other digital media, has proceeded to divide into two divisions on June 28th, 2013; News Corp and 21st Century Fox.
News Corp comprises leading businesses across a range of media, including: news and information services, digital real estate services, book publishing, digital education, and sports programming and pay-TV distribution. Its global businesses include Dow Jones, News Corp Australia, News UK, the New York Post, HarperCollins Publishers, News America Marketing, and Amplify.
Referred to the writings of Rupert Murdoch, executive chairman, and his father, STUDIO NEWWORK has designed a unique new identity for News Corp that captures the company's restless spirit of invention. The new identity features a distinctive logo in handwriting with a fine human touch that feels approachable and empathetic.
News International has changed its name to News UK, and News Limited has also changed its name to News Corp Australia to convey a more coherent and logical identity for the new parent company across the globe. STUDIO NEWWORK has designed the both logo based on News Corp’s corporate identity.