BRAND REVIEW
Toko “OEN” is one among of the oldest family-owned restaurants that is still being run and managed by the direct descendants of the founders. It was originally begun in around 1910 in Yogyakarta by mrs. Liem Gien Nio (Grandma Oen). In the history of the original Toko “OEN”, there were in total 4 (four) branches: Yogyakarta (1910-1937), Jakarta (1934-1973), Malang (1936-1990), and Semarang (1936-now). In 1990 was the downturn of the branch in Malang. But the new owner of the building then continues to make use of the identity and the trademarked Toko “OEN” as restaurant and ice cream parlour.
CONCEPT
This project, which is actually an assignment for a mayor in college, aims to present the new identity of Toko OEN by creating its new logo and its advertise brochure. The concept of the brochure is bringing the new Tropical Fruit of Toko OEN ice cream product yet still bringing the well-known colonial tastes of it.
Product illustrations. Watercolor on paper
FINAL BROCHURE DESIGN
After going through some assignments, sketching, and doing references study, here is the final design of toko OEN brochure that was decided to be implemented.
Thank You! :)
