Create a dynamic identity for an organization. Do an extensive research on the organization, and restate their vision statement, value statement, benefit statement, and come up with 3-5 essence characteristics. The dynamic identity should be consistent for recognition, meet the challenges of the modern world and appeal to the target audience.

 

Organize a well rounded music and arts festival while being environmentally conscious and concerned about giving their audience the whole “Coachella experience” by organizing several activities, camping, placing interactive art installations, and booking the current top music acts.

The logo’s C shape design was inspired by Coachella’s art installation structure, and the festival’s main entrance. I wanted the logo to speak for a 3 dimensional structure, and a music stage, while still keeping the C shape. I chose this typeface and make it all lowercase to express the laid back and friendly atmosphere of the festival. 

 

Dynamic Logo Variations Color