• Add to Collection
  • About

    About

    Концепт упаковки премиальной водки под торговой маркой Бурлак. The concept of premium vodka Burlak was developed by Unblvbl agency.
    Published:
Концепт упаковки премиальной водки под торговой маркой Бурлак.

The concept of premium vodka Burlak was developed by Unblvbl agency.
Торговая марка Burlak принадлежит заводу «Бальзам» и не используется уже много лет. Проект был разработан по собственной инициативе агентства, но был отвергнут маркетологами завода.
 
Творческая группа:
Булеков Антон – менеджер проекта;
Саберов Тимур – арт-директор, дизайн;
Алексей Авдуевский – промдизайн, визуализация;
Анастасия Матвеева – акварель.
 
Burlak is not a just profession, but a real cultural phenomen, which is strongly important to imageine Russian's culture. 
The point of burlak's work were: one third of the year is seasonly work, and two thirds — is a rest. Just only a few months of very hard work, incredibly bad life's conditions, but in the rest of times: as much fun and courage as hard and painful it was! There is a point of nowdays Russian managment, based two models: emergency and stagnation.

Burlak is an typical type of a true leader. He has a great power and always goes against the current. Its a personification of a realy hard work for a pulling up boats by the Volga-river(and as you know «No sweet without sweat»).
This is the typical image of us, of the current world's situation, our point of the work and lifestile. Here is the answer to the main question «just keep working»

Burlak trademark is owned by «Balzam» factory and did not used for many years. The project was developed by our own initiative, but has been rejected by factory's marketing departament.
 
Manager - Anton Bulekov
Designer, Art Director - Timur Saberov
Visualization - Alexey Avduevsky
Watercolor - Anastasiia Matveeva