Campaign for the Lonely Planet (travel books). Inspiration came from my personal experience in Italy. We were searching forever for the busstop. After asked several italians about the location of the busstop, we learned that the busstop was in fact a TREE. Yes, i'm not kidding. In the middle of the town. 

(Busstop in Napoli, Casa de fado in Lisbon, Fishmarket in Leeds, Bike rental in Bangkok, Nightclub in New York)

THNX!
Lonely Planet
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Lonely Planet

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