ELEPHANT is a quaterly visual arts & culture concept magazine.
The magazine comments on the gallery space as a socio-political environment. The concept aims to challenge the 'elitism' of a gallery space that
acts as a 'white cube' and only caters for a selected audience.
The idea behind ELEPHANT is a tongue-in-cheek activism to encourage galleries to not be the 'white elephant' in society, and to talk about the elephant in the room when it comes to opening its doors to all public audiences.
Layout design for introduction page
The ELEPHANT branding guide combines rough hand type and clean cut fonts
The icon plays on the conceptual "white cube"
Primary logo combination
Pattern design with logo icon
Some playful elements to be used in extended branding
The styleguide in pamphlet form
